The Gambling Harm Awareness project focused on two target areas; prevention aimed at younger audiences and support/understanding for adult audiences. Through focus group discussions, it was revealed that there is a lack of culturally-appropriate services for problem gambling. Therefore, the project avoids explicitly addressing the issue of gambling harm and service support, and instead focuses on raising awareness of gambling behaviour, understanding the line between harm and acceptable engagement, reducing stigma and shame around the issue and providing an opportunity for open discussion.
It also aimed to shift the culture of problem gambling by providing messaging around ways to generate and invest money beyond gambling. Finally, it seeks to address the negative stereotypes associated with gambling, as well as the glamorization of gambling wins on social media, by providing education on the far more frequent negative aspects of gambling. To achieve these goals, the project focused on school, sporting events and social media.