Social media isn’t free anymore, not that it ever was

Prompted by this month's Pepsi and United backlash on social media, I read a rant today about how companies should plan social media defence strategies before they even think about…

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1st April – Digital Profiles Update Day

In addition to checking your fire alarms, we're declaring the 1st of April to be the (unofficial) Digital Profiles Update (DPU) Day. Why? Because things change - are you still…

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Too many small business owners see social media as ‘What I had for breakfast’

I'm still amazed by the number of small business owners who still think social media is 'what I had for breakfast'. They see it as a waste of time, silly…

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Small business – stop chasing followers

Despite being a decade old, there are still many in business new to "social media" as a marketing tool.¬†Wearing my Indigenous Small Business supporter hat, I still see many small…

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Are you getting the social media audience you think you deserve?

I've been seeing more and more business people hit the social media streams lately. More Indigenous businesses are Tweeting, Facebooking, Instagraming and LinkedIn-ing about their business, their crews, their products…

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How to change your Twitter username

Your organisation or business starts a Twitter account, but some time down the track, you need to change it. This post will tell you how. (more…)

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Taking the leap into the social web

I've talked previously about establishing outposts for The Critical Classroom. But what does one do before that point? This post is written for a friend who has been not quite…

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