We meet so many different people in our work – old/young, experienced and not so experienced. We also meet folks who really have a head for digital and many more who do not. It’s really easy when you don’t know about something to have only a surface understanding of it. And with digital, it’s more often than not, much bigger and more complex, sophisticated and nuanced than you might realise.

As we’ve gradually took on digital/technology consulting clients, we’ve been experimenting with how we can explain how digital has really disrupted the way that work. Below you will find a work-in-progress outline of some of the ways one can conceptualise ‘digital’.


I hope this the first of many thought exercises on this topic. We’re committed to creating better ways to educate our clients about how digital impacts their businesses and lives. We’d love to hear what you think.


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